About BBS Training Academy

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FUNctional body and skill-based training specialisations for the sports & fitness industry

BBS Training Academy is an accredited Continuing Education training provider for the Chartered Institute for the Management of Sports & Physical Activity (CIMSPA), EuropeActive (eREPS), Athletics and Fitness Association of America (AFAA), and National Academy of Sports Medicine (NASM).

BBS Training Academy is the sports & fitness coaching education division of MAVERICKS Life Co., specialising holistic sports science and a FUNctional training approach to body & skill development, where learning and training come together in PLAY!

We believe participation in sports and developing physical ability is a key component in embracing lifelong wellbeing, with body awareness at the core of physical conditioning and skill development. The BODY BEFORE SKILL (BBS) Training Method™ helps coaches lead with confidence, by developing FUNctional coaching skills

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BBS TRAINING METHOD™

The innovative BBS Training Method focuses on body and skill development. It uses a whole-systems approach to sports science, emphasising an athlete-coach-environment dynamic. Our courses teach how to integrate:

Body & mind
Coach & communication
Environment & performance diversity
Skill, performance, and resilience

OUR ACADEMY'S MISSION

BBS Training Academy helps coaches lead with confidence by teaching FUNctional coaching skills and applying innovative sports science methods. Our mission is to make sports science education more diverse and accessible to all coaching levels. We aim to teach more coaches and educators how to incorporate a diverse, holistic approach to sports and training.

We follow a Quality Coaching mission that inspires a sense of discovery and increases engagement in sports, skill development, and body awareness, with a strong commitment to diversity, athlete welfare, and sustainable practices.

EDUCATION RESOURCES

Find our online articles, our BBS CLASSROOM series on the DISCOVER WITH MAVERICKS YouTube channel, and visual aids on Instagram and Facebook.

WEBINARS

Webinars are hosted LIVE online by our academy experts and focus on a specific topic of expertise from within the BBS Training Academy syllabus.

WORKSHOPS

In-person workshops aimed at coaches and sports professionals who want to improve body & skill efficiency with our FUNctional Training approach.

FOUNDATIONS COURSES

Our online FOUNDATIONS courses are aimed at coaches who are interested in exploring a FUNctional approach to training in their specific domain.

IMMERSION COURSES

Online courses aimed at an IMMERSION into the topics, with more in-depth studying of the theory with coursework hours and active learning required.

CERTIFICATE COURSES

Our CERTIFICATE courses validate the knowledge learned in each topic to LEAD others, through a practical assessment and proof of completed coursework.

Education Team

BBS EDUCATION TEAM

JESSICA CHRISTENSEN - Academy Director & Course Lead

Jessica Christensen, CEO and Academy Director at BBS Training Academy and MAVERICKS Life Co. Jessica is a member of the Chartered Institute for the Management of Sports & Physical Activity (CIMSPA) and accredited program director with United States Centre for Coaching Excellence (USCCE) with over 15 years experience as an education specialist with a focus on holistic sports science, human physiology and environment. Her background includes Harvard Medical School HMX Physiology, TQUK L3 Award in Education, National Academy of Sports Medicine, L4 Advanced Anatomy & Physiology, Evolutionary Biology, with continuing studies in evolutionary biology and sports science. View Jessica’s LinkedIN profile.

HOLLY CAMMELL | Tutor & Head of Academy Development

With a background in sports medicine and rehabilitation, Holly plays a vital role in developing and managing BBS Training Academy. Holly's responsibilities include project management, course material preparation, copy editing, Student Success management, social media coordination, marketing material refinement, and research for accreditation portfolios. Her journey began with a BSc in Sports Science from Stellenbosch University, South Africa, followed by an Honours degree in Biokinetics. Holly initially worked as a Biokineticist, specialising in rehabilitative exercise. Since 2017, she has been a key collaborator with Jessica, engaging in research, literature reviews, and educational material development for the academy.

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LARS CHRISTENSEN | CIO & Operations

Lars oversees operations at our Training Centre, managing both on-site and online functions. He specializes in technology and information systems at MAVERICKS Life Co. and is responsible for membership management and optimizing user experiences. His role extends to managing the Training Centre, BBS Training Academy, and coordinating operations and distribution within our media communications team.

JOANNA GAMPER CUTHBERT | Policy & Complinance

Joanna has over 15 years of experience specialising in continued professional development for dance practitioners in the UK and she forms the head of BBS Training Academy's Policy & Compliance department. Joanna is a trained dancer, former cheerleading athlete, head coach, programme owner and national team manager for Team England (managing Team England ParaCheer to their first Gold medal at the ICU World Cheerleading Championships in 2017). She is currently the Chair of the Board at SportCheer England, as well as the Head of Engagement at Impact Dance in London, as well as running Squad Safe - a consultancy offering safeguarding and athlete welfare training and consultancy for teams, gyms/studios, and competition event providers working in Cheerleading, Dance and Gymnastics.

JULIAN GRIMM | Head of Production

Julian, is a music and video producer, who leads MAVERICKS Life Co.'s media production including BBS Training Academy eLearning content. He collaborates closely with Jessica and our creative team, overseeing video production and distribution.

Originally from Brazil, Julian began his career in Media and Communications in São Paulo. However, his passion for music led him to London, where he studied Audio Engineering and Music Production. Julian has an extensive background in music and dance video production, having worked with major companies like Warner Brothers, Ableton, and Antelope Audio.

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ANNALISA LAUCIELLO | CFO & Administration

Annalisa leverages her extensive secretarial administration and finance background to drive strategic partnerships and oversee company finances for BBS from our Swiss headquarters. Following her studies in economics and tourism, Annalisa relocated to Crans-Montana, where she ventured into sports and administration, contributing her expertise at ESS Montana and the Golf Club Crans-sur-Sierre.

CGVA Administration Team

The CGVA Administration team, led by Cherry Ann Mendevil, contribute a wide array of critical functions, including membership and operational administration, digital asset management, and data configuration. Based in the Philippines, they form the backbone of our operations, and their expertise is invaluable.

BODY BEFORE SKILL Training Academy
Accredited Education for Sports & Fitness Coaches
Rated 4.8 by coaches and athletes